Social Media Hiatus

October 7, 2009 at 9:27 am Leave a comment

I’m back! I know I’ve been MIA for almost 9 months. No, I wasn’t pregnant and on maternity leave.

While I enjoyed the interaction on Twitter earlier this year and was pleasantly surprised to have gained over 1,000 followers in approximately 2 days back in January, I decided to take a break. Aside from moving back to Hawaii from Orlando, Florida, I started a new job with a management consulting firm and traveled quite a bit in the beginning months. Next thing you know (3 months later), I was asked to drop what I was currently doing for my employer, and begin a whole new job in Social Media. So, as of October 1, 2009, I’m back–though not intentionally, on my part. I have always viewed Social Media as a fun thing–a hobby, and not a job. I expect it to be that way indefinitely. However, I do take my hobbies very seriously.

What I did notice after 9 months was the sudden rise of so-called “Social Media Experts”. I’m sure some are indeed highly knowledgeable and capable, and as for the rest–well, let’s just say I’ve been in Business Development and Recruitment before, and I’ve seen many people fake it ’til they make it. Be careful of the services you’re “buying”. There’s lots of over-inflated self-promotion happening out there.

I don’t consider myself to be a Social Media Expert. I don’t believe such a person exists. Changes happen all too quickly, and before you even become an expert at something, the trend has already changed. Knowing about all these different apps, tools, and what-not (or even having a ton of followers and fans) means nothing if you do not know the basics of reaching your target audience and building lifelong relationships and trust. It’s the relationships that will go a long, long way. Social media–though currently powerful–is just one of the many ways to get there.

As a great saying goes: “People don’t care how much you know until they know how much you care.” Listen first.

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